Mac Pro 2019: Ugly But Powerful

The latest iteration of the Apple Mac Pro has been launched at the 2019 WWDC And although it packs a serious amount of punch and potential, many are disturbed by its unapologetic focus on utilitarianism - basically breaking the rule book for Apple.

Steve Jobs understood good design was the fine balance between form and function, not one extreme or the other. This understanding became the foundation of Apple design philosophy - and for good reason. It was a hard learned lesson for Jobs with his life dedicated to finding that fine balance - eventually succeeding in models like the iPod, IPad and iPhone that revolutionized design as we know it today.

In fact here is a quote made by the man himself that although referring to the importance of function in this balancing act, definitely does not suggest that one should completely overlook from which Apple has unequivocally attempted in this new design.

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think the design is. It’s not just what it looks like and feels like. Design is how it works.

Don't get me wrong, I think the design is "OK" It's not the worst design I've seen, perhaps close!! But not the worst. I am also all for supporting the idea of functional products that empower business and creative pursuits, but I think Apple has put too much emphasis on trying to make a hyper-functional product.

Perhaps its a sign that Apple feels threatened by the increasingly competitive "gaming/workstation space, forcing Apple to try to make a statement to stand out.

But surely if this was the case, simply adding some funky LED lights and a glass panel on the side would be all that is needed to resolve that?

Perhaps its a sign that Apple's introspective design focus that completely excludes any outside support or feedback from the public is too insular?

Cheese Grater Anyone?

Whatever the case, people will buy and love this new product. Its hyper-functionality will serve users well and the benefits will outweigh the awkward looks it has initially. Perhaps like the "Notch" or the "dustbin" shaped previous Mac Pro design they will be accepted into pop culture and loved by the masses.


Function - those wheels may have taken it a fraction too far...

Apple held its annual Worldwide Developers Conference (WWDC) in San Jose on Monday and threw a lot of new stuff at us, including a Mac Pro and Pro Display XDR, iOS 13 with a dark mode, MacOS Catalina and an operating system for the iPad called iPadOS.


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