Time & Location
About The Event
MailChimp is awesome email marketing software that will help you do this. But it's not awesome if you don't know how to use it. This course will take you through the features of MailChimp in detail and show you how to use them properly, so you and MailChimp can be awesome together.
Subjects we will cover include:
Email marketing and MailChimp
Creating, managing and growing your MailChimp Lists
Strategies to avoid account suspension
Integrating MailChimp with your website
Designing effective campaigns
Email subject line optimisation
List segmentation and targeting strategies
Creating and customising templates that convert
Use landing pages for specific campaign goals
Deploy A/B testing to optimise your campaigns
Learn and improve with reporting and analytics
MailChimp and Ecommerce
MailChimp and marketing automation
Using MailChimp for Google AdWords, Facebook and Instagram
This Introduction/Intermediate level course is for:
Small business owners wanting to use MailChimp to grow their business
Anyone in a marketing role who needs to use MailChimp on a day-to-day basis
People seeking work in the digital marketing industry and need the skills to get them there
You should have a MailChimp account and some experience of using MailChimp to send campaigns
An understanding of marketing and market segmentation
A basic understanding of using Microsoft Excel to generate lists of data
What you'll learn:
At the end of this course you will have a detailed understanding of MailChimp and its features (excluding MailChimp Pro, which will be discussed but is not covered in detail in this course).
What you should bring:
You should bring a device that is capable of accessing the internet. Parts of the course will involve practical exercises where you will be required to access your MailChimp account. We recommend that you bring a laptop if possible, although a tablet will also suffice. Please advise us if you are unable to bring either.
Maximum number of participants 10.
Facilitated by David Parrott, Millionleaves
Cancellations must be received prior to 10.00am the day before the event or training seminar. Any cancellation and/or changes must be made in writing to email@example.com Cancellations after this time or non attendance will require payment, however substitutions are welcome.